How Starflower Essentials began...
What started in a biodynamic farming community has become a fully-realized business opportunity through Starflower Essentials, a holistic products company with more than 100 products for the skin, bath and overall wellness. Founder and owner Cherylyn Van Kirk started her now-Sarasota-Florida-based company in 1994 to offer personal products with the same high quality ingredients you could find in a garden. "Making herbal formulas for the skin became a hobby of mine, and I loved wildcrafting and growing herbs in the garden, and making tinctures and extracts for my family's medicine cabinet," VanKirk said. "I realized that there was a real need in the U.S. for quality herbal based skincare."
That's when she decided to create Starflower Essentials. Products are formulated with organic and biodynamic, food-grade ingredients. They're formulated without propyls, parabens and chemicals, making them safe for all bodies. According to VanKirk, ingredients that are grown biodynamically are more nutrient dense than their alternatives. "Your skin is vitalized," VanKirk said. "It needs natural cleansing, conditioning, repair and maintenance. Organically grown plants and oils, processed for food consumption, are holistic by nature and their minimal processing allows their substance integrity to remain intact and vital." Favorites of VanKirk's include the Royal Rejuve Hydrating Serum, a day/night concentrate that is designed to help the skin's natural renewal processes. The SkinDance Face Moisturizer is a Starflower Essentials bestseller that evens skin tone, reduces the size of the pores and improves elasticity.
New from Starflower Essentials are skin tonics. These facial oils are both facial moisturizers as well as natural perfumes so that when you apply the Facial Tonic as a moisturizer you also have an aromatherapeutic perfume. EnerChi removes toxins from the body and improves mental clarity. Red Reishi promotes longevity and Van Kirk called it one of the most versatile healing tonics in the world. Moringa Powder is a superfood often found in Ayurvedic medicine and is believed to treat a wide variety of conditions.
In a letter to her customers on her company's website, VanKirk calls Starflower Essentials a labor of love. Everything from the ingredients to each product's packaging is thought out to create a comprehensive line that encourages wellness and safety in personal care.